Hey Gorgeous People,
Can you guess what is happening today? And no am not talking about TGIF. I wish! Any-whos, It’s the release of episode 4 on Friday Blogging 101 with MissKymmiee. This referring to myself as a 3rd person is becoming an addiction, Help! LOL. Anyways, Where was I? Oh Yeah, Episode 4: 10 Things You Need To Do After Publishing Your Blog Post . If you are new to my blog, Why, Hello and welcome on board. Quick recap, Friday Blogging 101 as the name suggest is a blog series that’s live every Friday. Where we discuss, learn, share, teach, correct and everything in between about everything blogging related. This is a safe space, dedicated to all Aspiring, Newbie, Part-time and Full time bloggers around the world.
As I mentioned above, we are in Episode 4. So hop on the previous episodes to catch up.
Episode 1:How To Start a Blog: 8 Easy Steps
Episode 2: What you did not know about Content Creation
Episode 3: 10 Do’s and Don’ts for your First Blog Post.
Awesome! Now that you are fully caught up, Lets get this show up and running. A bonus tip on the 10 Things You Need To Do After Publishing Your Blog Post. Think of them as your Blog’s Fairy god parents. This Tips act as a checklist and can be applied to your first blog post and all the other posts indefinitely. If you follow this tips closely, you will definitely see a spark on your Traffic. Trust me. I have definitely rumbled on and on so without further adieu.
The 10 Things You Need To Do After Publishing Your Blog Post
1. Have Pinterest ready Images
At the end of the day, a bloggers aim is to increase as much traffic as possible after Hitting the publish button. Here is how you do it. There is a critical reason why Creating Pinterest Ready Pins is on top of the Things You Need To Do After Publishing Your Blog Post. If you don’t Know about Pinterest Have you been living Under a rock? I Will discuss it in full length in the upcoming episodes. However for now, See My Pinterest Page. For inspiration and insight.
Am sure you already have your pin ready image on the blog. But, in most cases, this pins don’t fall along the Pinterest Guidelines. Pinterest gods tend to smile to longer pins than shorter ones. Most pins we have on the Blog are short, so you need to go extra mile to create a long Pinterest-ready pin. See The two Comparisons Below.
The first one is a dud image and will bring very little traffic. The 2nd Pin Is easier and really Catchy to post and repin. See the next screenshot (Pic no.3) It got 81 pins and counting in just a weeks worth of time.My longer-form pins almost always get more traffic (and sign-ups) than the shorter ones. But you still need the shorter one for your blog post, so that readers don’t have to scroll too far to read your epic post.
2. Go Social and Own it.
Probably one of my favorite Things You Need To Do After Publishing Your Blog Post. Most Bloggers are shy about it. Here is one thing you need to know. Being a blogger or a content creator means, putting yourself out in public. This in turn brings both love, hate and scrutiny. It’s in the human anatomy. So who cares if they don’t like it. Whats the worst that’s going to happen? Huh? Exactly!! not a GODAMN thing!! Just find the right balance between owning it and not over-doing it.
I always put my work out. Funny enough, I get response and feedbacks from people I never even thought were interested in my work. I started with Zero, Nada Subscribers on my Blog. Am now shy of 400 People reading my work. 10,000 on My Instagram. The Tally Keeps growing because I keep sharing my work and more new people find it, share and pin it. I Have Written 2 articles since October, (mind you its 6th Today) and I already attracted about 500 Unique Visitors. Do I need to convince you still? I hope not.
Social media sharing can be done in two major ways. You can opt for either manually Sharing or using scheduling tools. I do most of my work manually and from time to time gravitate towards scheduling. Here is how I do it manually. I publish on the blog or YouTube Channel. Next up I will have an Instagram post ready. Relating to what I did on my channels (in terms of an actual picture or a caption or maybe both.) I will post that and head over to Pinterest and pin a long pin related to my work (Discussed in point no. 1). Up Next Twit it up a teaser on Twitter and share it on snapchat. While all that is on progress, My e-mail list is already out to my exclusives. (Wanna be included, Leave your email on the sidebar under “sign me up” section.)
When it comes to Scheduling tools and setting up your posting schedule. Its Pretty dang easy. Whether you use Buffer, Hootsuite, Edgar, Tailwind, or other is really up to you. You just want to make sure you do that first. This way whenever you add a new post to your queue, you know when and where it’s being shared. I personally use Tailwind.
3. Join Groups and Communities.
This is one of the things that I didn’t know was an actual thing. Until early this year. It’s not too late to get on board. Trust me. There are a million and one communities and groups of like-minded creatives. There main is to share, support and discuss about like-minded topics. This can be found on Instagram, Pinterest, Tumblr, LinkedIn and Facebook.
Here’s the thing: you need to take a more personal approach when it comes to sharing posts in groups. Don’t just spam your groups and disappear (especially with Facebook). Get in there and talk to people! Make sure you participate in the weekly promo threads too. It only takes about 15 minutes a day to go through your groups, share your post, like and share posts from other members, and you’re done.
What if you developed relationships with five or so bloggers in your niche? All of a sudden, you all have 10 comments (five from each blogger plus five of your own) on any new post. You could even add more bloggers if you wanted variety.
4a. Send Teaser E-mails.
Wait what? Don’t worry little Timmy I got you. Your first order of business is to get some immediate traffic to the blog post. The most obvious way to do that is by promoting the post to your own email list. Now, many people like to include the entire blog post in their emails, but you shouldn’t do that.
Because that doesn’t get you any traffic! When your subscribers get your full post in their inbox, they don’t need to visit your blog to get the content. Plus, it also makes them less likely to share, comment or read other posts on your blog. Instead, use a brief “teaser email” that entices your subscribers to click-through to your blog and share the post with their friends. This gets the ball rolling so that even people outside of your email list can find your post.
4b: Share Your Latest Blog Post on Your Email Signature
You send out emails all the time. Take advantage of that exposure and promote your recent blog post. Instead of just linking to your main website in your email signature, link to your recent blog post. I bet you didn’t know about this, Huh! You are welcome. These are the little Things You Need To Do After Publishing Your Blog Post that make a huge difference.
5. Re-purpose Your Blog Post
Repurposing your post is a fancy pants way of saying that you turn it into another type of content, like a podcast or video. I like to think of it as repacking one piece of content and making it unique for a new platform and audience.
The reason repurposing is on the blog’s Things You Need To Do After Publishing Your Blog Post checklist is that it gives you a chance to reach a broader audience. Anytime you can expose your content to more people, that’s the way to go! Bonus: It also takes some pressure off when you feel like you just can’t come up with another blog post idea.
This is what it looks like:
- You write a post and pin to Pinterest, then you record a quick tip video and post it on Facebook and YouTube the next day. 10 people repin your post, 4 people share your video on Facebook, and 7 people share it on YouTube.
See how your reach is snowballing? Are you getting a sense of the greater impact you can have on your audience this way? From one post, you now have 2 different types of content to share on at least 3 different platforms. You can actually share that same video to Instagram and Pinterest too. Woo! That’s what I call smart content…
But wait, there’s more. Your new content will also help you rank higher on Google because you’ll have different content linking back to it.
Have I convinced you yet? Great! Let’s look at some types of content you can create:
- A video
- A podcast
- Infographic – if you followed step #1 you already have this, you multi-tasker, you!
- Slide show
- Quick tip graphic
- Webinar or hangout
- Create a challenge
- A twitter chat – build off of your post idea
- turn it into an email series (this is great for popular posts)
- Create a freebie opt-in from it (perfect for popular posts too)
- Publish it on Medium or LinkedIn Pulse (more like reblogging, but still good)
Tip: I do This a lot with YouTube where I Post a video, come on the blog talk about it again and create teaser 45-60 seconds video and post on other social media and leave a link to where the full video is on.
6. Respond to Comments on your Blog.
If your post receives any comments, make an effort to respond to them, especially if people have questions or are extra thoughtful. Responding to comments is a great way to build a stronger readership, more engagement, and friendships with people who will come back because they feel valued. Feel free to open a discussion or a poll.
Tip: If someone asked a question or an advise do a follow-up to see it worked well. This creates Lifetime loyalty.
7. Interlinking of Blog Posts.
This is one of the top ingredients on blogs that everyday bloggers miss – Interlinking. If the content on your website is related, link them together by contextual links. This includes doing 2 things:
- Link to older content on your website in your new blog post or content on appropriate keywords and places.
- Edit old content and link it to the new content you just published. Again, links should come from appropriate articles and proper keywords/places only.
For example, can it be linked to as an answer to a question on your Frequently Asked Questions page? Should it be included in a list of links that are part of a series, tutorial, or other multi-part piece of content? Is it an evergreen piece that explains a topic frequently discussed on your blog in great detail? If you answered yes to any of these questions, then there are opportunities to link internally to your blog post now and in the future. Make the blog post work for you rather than letting it die in your archives.
8. Shorten your post’s URL
This step used to only apply to posting links on Twitter, but with the addition of analytics (click-through tracking) on many of the URL shortening services, posting a shortened URL on any of your social sites is a smart strategy. It helps to fully tell what one is clicking for. Rather than the long boring URLs
Here’s how it works:
- Copy your new blog post’s URL, paste it in a URL shortener that offers analytics (Bit.ly, Ow.ly, Cli.gs).
- Use the shortened URL in any status update, link posting or teaser you plan on executing.
- Check your URL shortener account for click stats, geographic and referring site data after your link has been up a while.
9. Future-Proof Your Posts.
This goes without saying. Its essential in the Things You Need To Do After Publishing Your Blog Post. Odds are you have never done this. Duuh! Guilty as they come. This is my 86 post on this blog. Clearly in a year and 7 months of content creation I should have written a lot more than this. And I did. However, Some time back in April or May I took a full week to read each and every post I have ever had on the Blog.
At this point I had already known what my niche was so for every post that was all over the place, I ended up having it deleted. (Its sad to admit deleting over 50 or so posts.) I added Images with Alt Attribution and made sure all posts have great keywords that much the URL, there are no Broken Links and are SEO friendly
I recommend you do so every couple of months. It’s the minor Things You Need To Do After Publishing Your Blog Post ever so often and in turn helps your blog to stay fresh and always having evergreen content.
Make sure your content still incorporates popular, relevant keywords. Yesterday’s awesome search phrases are tomorrow’s digital trash, so create a schedule for checking the effectiveness of those you’re using.
10. Take time to Study Your Analytics (without sweating them)
Yup! Check those numbers, Yo! I normally check google analytics at least once per week to see which posts perform the best on Pinterest and other social platforms! If you aren’t sure how to find your best performing best posts. Check out the instructions below!
- Simply to go analytics.google .com
- Once you get there, make sure you are signed in!
- Then click on ACQUISITION and then click on SOCIAL and then click Network Referral.
- After that, you will see a page with all your top performing social platforms that generate traffic to your site.
- After that, simply click on each platform individually and you will see your top performing post for each platform.
So make sure to check your stats weekly or monthly to see which posts are performing very well. This is an indication of what your readers need to read more from your blog.
Publishing is Half the Battle
You may think that clicking the publish button entitles you to finally relax – but it doesn’t. Even if you have a steady stream of website visitors and automated social sharing set up, your blog post simply won’t reach its potential unless you run through the checklist above. Try it next time, and you’ll see what I mean.
Lets chat and catch up on all my socials linked below. Twitter, Instagram, Pinterest, Snapchat. Be a part of my little Facebook family. For collaborations or simply saying, Hello, how you doing? e-mail me here firstname.lastname@example.org Don’t forget to comment, like subscribe on the blog and my YouTube channel.
What are your thoughts on the 10 Things You Need To Do After Publishing Your Blog Post? Sound them Below! Was it Helpful? Lets Chat…