Hey Gorgeous People!
Its Friday Blogging 101 in session and we are just one post away to complete this Season! Yaaay! Thank you for all the love, encouragement and support. It wouldn’t be a success without you. Well That got really heavy real quick Ha! Lets lighten that blow up and have some fun! ready? Well, Today I will be sharing with you, How To Create a Killer Blog Media Kit and I will be sharing Free Goodies up on My Library! If you are a blogger and you don’t have a media Kit!! Well my darling you have been doing it all too wrong. But don’t you worry, It’s never to late. By the end of this post, you would be owning one or heck, creating one that suits your blog brand.
It goes without saying that its Every Bloggers Dream to work with Brands. Not Just any brand, but your Favourite brands. Right? But here is the Ugly truth. Brands get pitched a lot. Like A LOT. So how the hell do you stand out? Having a nice blog media kit is a great way to get through to a busy rep. But wait, I could be jumping way ahead of myself!, What the Hell is a Blog Media Kit anyway? Think of this as a document that outlines the key facts and statistics about your blog. Your Blog CV, if you may.
Generally, a Blog Media Kit is given to potential advertisers or brands that you want to collaborate with. It lets marketers know all about your blog, from which topics you write about to how many followers you have on your social medias. Blogger media kits also typically list collaboration options and prices for the services you offer. If you want to collaborate with a brand, you should definitely have a media kit ready to send. Not only does it make you look professional, but it also shows a potential advertiser why they should work with you.
Many bloggers always jump into the “numbers” excuse– “I’m too small to appeal to brands” and “I don’t get enough traffic to be able to charge!” But guess what? you my friend are wrong! and would be shocked if I told you that your social following and blog statistics aren’t the #1 thing brands are concerned about? In fact, I’d say more than half of the brands that reach out to me for partnerships never even ask about my site numbers.
A little crazy, right? Stick with me as I Put it into perspective.
I recently Partnered with Daniel Wellington and they e-mailed me about forming a partnership. Yup! you guessed it. I was over the moon excited and part of me felt like am being pranked. Just like that, 3 days later I received a blogger mail from their company worth $400. They never asked for my Numbers, all they said is they loved my content, would love to work with me and the rest is history. What am I trying to say? “If you focus on building quality content, and creating a personal brand that makes companies swoon, they’re far more likely to want to work with you, even if you have a smaller following!”
So–how do you approach the whole, “gimme free stuff!” or “shell out the cash” conversation? A media kit is the easiest way to do this! So–let’s talk media kits, shall we?
What to Include in a Blog Media Kit
- A Short Bio about you
- Site & Social Statistics
- Percentage of Growth
- Collaboration & Partnership Options
- Testimonials and Previous Works
A Short Bio About You
Brands would want to know who you are. Take this opportunity to tell them about yourself. Be brief, precise and to the point. Details to include in your bio are how old your blog is, what kind of topics you write about, and any info that might appeal to a particular advertiser (For example, a weekly “fashion” series you write if you’re reaching out to a fashion brand). As a general rule, your media kit should include the name of your blog, logo, and why people come to your site. What can they expect? and include graphics wherever possible! Your branding should be consistent with your site–it should look like an extension of your blog, with a cohesive look and feel.
Be as Personable as Human Possible, This plays a role of a CV during a Job Interview, so treat it like one.
Site & Social Statistics
This is where newbie bloggers tend to shy away. Surprising, numbers aren’t everything in collaborations, but they are something alright. Especially in today’s world. But majority of Advertisers and Brands have raised above the number clutter. With the whole process of buying followers and Bots, Numbers just don’t mean as Much. The newest thing that Advertisers focus on is the engagement. That’s where all your efforts should be. Engaging with your audience is MAJOR KEY and I have talked about it all through the Blogging 101 Series. Try to build genuine relationships with your readers and let your Blog Media Kit reflect it.
The Site and Social Stats includes the following Details:
- Your subscribers: RSS, social media, etc.
- The number of unique visitors–which is the number of people who visit your site per month. |Users|
- Monthly page views: Visits–AKA how many times those people visited your site |Sessions|
Percentage of Growth
This is for newly Bloggers who do not have thousands of Following or subscribers. Even established bloggers can offer this in their Blog Media Kit to show the growth level on their blogs and social media Sites. This creates Interests to the Advertisers especially if you have a fast growth rate and it gives you a high chance of selection. An example might be, “in the past 30 days, my Instagram following grew by 300% while my blog grew 70% in two weeks” This shows a brand that your blog brand is on the up and up.
Collaboration & Partnership Options
This is where you get to list all the fun ways that a brand can collaborate with you. I have a variety of ways in which a brand can work with me. In which the pricing is different for each. Here are ways that collaboration and Partnerships can take place between a Blogger and an Advertiser or Brand. I talked about all this lots in details on How to Make Money as a Blogger: Everything you need to Know
- Sponsored Posts,
- Sidebar Ads
- Social Media Promotion
- Product Reviews.
Anything you could be thinking as a form of collaboration and I Haven’t Listed it Up! can still work. Be sure to Include the prices you charge on each of the services.
Testimonials and Previous Works
Have you worked with Brands Before? Well here is where you Brag about the Amazing work you did. Like I said this is a Blog CV so this is a place you talk about your “Previous Employees” It can be as simple as sharing their brand logos or as complex as a case study from a previous collaboration, showing the results of that campaign (such as how many giveaway entries and click-through were received). You can also definitely add testimonials from previous brands you’ve worked with. This section will give your collaborations more credibility to a brand. It’s a way to show brands that you have experience and will give them an idea of what to expect if they work with you.
Include your contact Information in which the Brands can use to get a hold of you. Make sure to include:
- E-mail Address
- Skype ID
- Phone Number
Have two Blog Media Kits. One should Have the Pricing and the other one should be without. Personally I prefer to work with brands one on one to understand their situation, their goals, and what they are looking to get out of the partnership before I provide pricing. Reason being, every situation is unique, and a partnership with brand A might look the same on paper, but be a totally different undertaking than a partnership with brand B. This is why after outlining potential partnership options, I include a closing sentence such as, “Next steps: Email your ideas, campaign goals, and budget to firstname.lastname@example.org, and we’ll talk details!”
To charge or not to charge?
This is the toughest question, and there isn’t a one-size-fits-all answer. When you actually start to charge is going to depend solely on you, what your comfortable with, and your unique situation. I didn’t start charging based on when I hit “X” number–I started charging when too many brands were asking for free things. You might find it easiest to follow the law of supply and demand. If you’re getting tons of brand emails filling your inbox, and you’re struggling to keep up with them, it’s probably time to start charging. If you rarely get emails from brands, that’s probably a sign that you should focus on building your following rather than snapping up “shiny pennies” from brands that aren’t that important to you.
Another trade-off to think about, if you don’t think you’re ready to charge, opt for a trade. Are you trying to build-up your Instagram following? Maybe you’ll do the collaboration for free in exchange for a post on their Instagram. Don’t be afraid to get creative! Brands often expect negotiation, so don’t be afraid to lay out your terms.
There you have it, My 10 Cents on How To Create a Killer Blog Media Kit. And a Free Template with keys to my free Library. Make sure you check out your inbox for the PASSWORD!. Lets chat and catch up on all my socials linked below. Twitter, Instagram, Pinterest, Snapchat. Be a part of my little Facebook family. For collaborations or simply saying, Hello, how you doing? e-mail me here email@example.com. Don’t forget to comment, like subscribe on the Blog and my YouTube channel.
Are there other ways on How To Create a Killer Blog Media Kit that you use? I would love to hear from you, Lets have a chat Below! Happy Weekend!